I have a love-hate relationship with children's parties.
I love them because, like any other party, it's a time to get together with friends over food. Your kids are entertained while you catch up on the latest with your circle. At the end of it, your kid gets a loot bag and hopefully has tired himself out playing, meaning you'll get some quiet time while he naps on your way home.
At the same time, I hate it. Like any other party, it can get loud. Then there are the games. It's like an alarm clock that tells you that, like the birthday celebrant, you're turning a year older.
On top of it is the gift-giving which I am absolutely no good at.
It was while searching for a good gift for a godchild that I was inspired to see if there are toy affiliate programs. There has to be one, I thought. We live in an age of online shopping and 24-hour Disney channel. Parents can now buy their kids stuff online and the children are now more aware of the new toys out there thanks to TV commercials.
As soon as we got back from yet another children's party, I put my little girls to bed and proceeded to check out toy affiliate programs.
And I was right on the money. There are toy affiliate programs. I can shop for toys, and at the same time, earn from them!
Making Toys Make Money
The Toy Industry is a serious money-making business.
The toy industry is an old and very lucrative trade. This infographic claims that the toy industry is worth GBP £2.9B. Yet another infographic, Toying with the World, claims the US toy industry alone is worth USD $21.5B, with an average of USD $280 spent on toys per child. That is just in the US. According to Statista.com, the UK spent around USD $499 per child on toys in 2011 alone.
Looking at how many toys I bought during my recent Christmas toy shopping and how much they cost ... those figures seem not too far from reality. And I am not the only one. Recent articles like this one on how much parents spend on toys is a clear indication that there is a high demand for quality toys. This only means these toy affiliate programs can make you serious cash.
Playing With Keywords
It's a bit of hide and seek when looking for target keywords.
I didn't stop with just that thought. As soon as I had spare time, I got into Traffic Travis and looked up "toys." This is a very broad keyword and, not surprisingly, has high competition. I tried to narrow it down to "educational toys," but no luck. Toys and its variations have mostly high competition. There are only a handful of keywords that are in the medium competition area.
I went to KeywordBuzz to get more keyword ideas, typed in "educational toys" and checked out the results. The keywords I got from there gave me a good idea of the kind of search words my target market is using. I could target some of them, but the high competition is a bit intimidating.
I decided to check out product keywords like "Fisher Price educational toy." This keyword brought about more encouraging results. I can definitely put this and its variations on my list. I would also be looking at the toy affiliate programs and their sales pages as well, so I'm bound to pick up more keywords to target there.
The Toy Affiliate Programs
A mixture of the big and small in the toy industry.
You know how when you search for something on the Internet, you get more information than you really want or you get information that you didn't know was related to your keyword?
It happened exactly like that when I was doing my research on this niche. Apparently (and so silly of me not to realize) "toys" are not just for children. There are those vintage toys and never opened boxes of action figures for adult collectors. Then, there are those toys that adults play with. Yes, that's right. Those toys and their affiliate programs came up too. I'm sure there are marketers promoting such and I thought to include them in this post as well, since they are toys. But no. This post is for children's toys. Those "special toys" will have to be in a separate post, if ever I will be allowed to write about something that risqué.
Now that I got that lengthy explanation out of the way, let's continue with this niche. I looked at ClickBank first but they don't have the toy affiliate programs I'm looking for. They did have a few of the other toy affiliate programs, but again, that's for another post.
So, I moved on to looking at big-name toy brands like Mattel and Little Tikes, then took it from there.
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