How Beginners Can Get On-Page SEO
One of the best ways to boost your website traffic is setting up the on-page SEO correctly, because various search engines will have an easier time placing you above the competition. On-page SEO is one of the most important factors when setting up a successful website, yet many people still won’t do it correctly.
As Paul Ince, a marketing director at Ukbestessays says: “the key a complete SEO campaign is solid on-page SEO, and there is a science behind it.” For those of you that want to understand how to get it right take a look at the tips presented to you in this article.
Faster loading speeds
It is essential now for sites to load up at fast speeds, nobody wants to wait around for webpages to load up anymore. There are many ways to tackle this problem for example use a hosting network that provides fast loading time. In addition, reduce the amount of graphics and flash technology on your website. This will prevent it from having too many things to load up at once, which is one of the best ways to reduce loading times. In addition, you can use a CDN (Content Delivery Network). This makes it easier to deliver data to your site by using the closest server to your location.
Use tags correctly
After your content the title tag is the next most important thing, since this will help you rank the website even higher. Also, when creating the title make sure to include keywords in there, but don’t make it too long, keep it around 60 characters. However, when writing the meta description you don’t need to write too many keywords. However, they should contain relevant keywords that are based around your niche. To take advantage of Google’s ranking system have a single header tag on each page and if you want more headers add more H2’s instead of H1.
Use short URLs
Keeping your website high in the rankings is no easy task and if you don’t use a SEO friendly URL then you’re going to have a difficult time. The websites that use five or more words in their URL are usually the ones that don’t rank too high, because Google prefers shorter URLs. The reason for this is that URL’s with lots of words looks like spam and Google hates spam. Dave Naylor a worker at Google says this: “My rule of thumb is build a site for a user, not a spider”. Meaning provide good quality not spam type content and Google will reward you.
Add pictures and videos to your site
You’ve probably been on those websites where it’s plain white with text and there’s no HTML or CSS used. How long did you stay there for? Probably not long, this is because nobody wants to be on a dull website. Adding pictures and videos to your website can make a huge difference. In addition, this helps you with SEO too, since users are more likely to stay on your website for longer, increasing your click through rate to other pages.
Adding images allows you to take advantage of alt tags. These are read by search engine spiders instead of images. Placing keywords in these tags that you’re trying to rank for is solid SEO practice.
Make changes to your site when necessary
One of the more important factors in ranking high in search engines is being able to adapt to the market, you must always be ready to make the necessary adjustments. A good example is in 2015 Google started to rank higher mobile friendly sites making non-friendly sites to mobiles obsolete. The mobile industry is bigger than it has ever been and it keeps on growing. To adapt use this tool to see if your site is mobile-friendly.
Link your website correctly
A great way for Google to know if your site has high quality information is having a lot of external links. Sites with lots of external links will outrank those without them, especially if those links are pointing to authority sites in your niche. Also, it is important to have internal links as well as external, but they must all send the user to high quality related content. Otherwise, it is going to be much harder to keep customers to stay on your website.
Include a social media sharing button
Getting shares on your site might boost rankings and get you new visitors, which means more exposure to your website. You should include a share button for your visitor in a place where it is blatantly visible, this should increase your chances of getting more shares. Customers love to share information to friends and families that they found useful. This is why you must leave a button on your site so they can quickly share info on huge social media sites like Pinterest, Facebook, Twitter, Instagram and others. However, you will need to produce high quality content for the reader to share. The content that usually gets shared the most are memes, how to videos, short science clips so try to include them on your site.
Executing on each of the tips above will improve not only the SEO of your website, but also the end-user experience. After all, the point of a search engine algorithm is to rank websites that are going to provide more value to the user. Therefore, you can view on-page SEO as a checklist of what must be done to create a high quality website.
Brenda Savoie is a content marketer, private English tutor, and desperate dreamer. Writing her first romantic novel. Seeking contentment through mindfulness. Check her BestWritingClues. Find her on Twitter and Facebook.