Home / Affiliate and Business Trends / Q4 Thoughts: Be Flexible and Agile

Q4 Thoughts: Be Flexible and Agile

Having a plan in place during Q4 is essential, but you also need to leave room for flexibility.

As Mike Tyson said
“Everyone has a plan ‘till they get punched in the mouth.”

You can have your promo schedules, posting schedules, and lists of Merchants you will be promoting; and all that scheduled out months in advance. You also need to retain flexibility to make last minute adjustments as opportunities present themselves.


Maybe a Merchant comes to you with a last minute promo that would a great fit with your audience. Will you tell them no because it isn’t on your calendar?

Maybe an Affiliate who is a great fit for your program comes to you for inclusion in a gift guide at a reasonable price. Are you going to tell them no because you booked up all your placements 2 months ago?


As Merchants start chasing end of year numbers, their promo schedule might get more aggressive and it would be foolish for you to not make room for a post or two. As an Affiliate maybe you are seeing some great sales from a Merchant in early November, so leave yourself freedom to tweak your Cyber-week plans to include them.

There will be great opportunities for those Merchants and Affiliates who are flexible and agile this Q4. Have a plan, but be ready to modify those plans as needed.

Connect with Joe at Fanatics




The post Q4 Thoughts: Be Flexible and Agile appeared first on ShareASale Blog.

Click Here For Original Source Of The Article

About James Wellstood

Passionate online business writer who grew up in Queens, NY before moving to the suburbs of Long Island, NY to pursue a long and interesting business career working the usual 9 to 5 gig before becoming a independent entrepreneur. If you have a dream, "Never Give Up On That Dream"

Check Also

Effortless Ways to Add Influencers into Your Affiliate Channel

Last year brought a wave of new affiliates, called influencers. This emerging and growing category is considered individuals with one platform in which they are monetizing and where they have a strong effect on their audience’s purchasing decisions. With this new group of affiliates, both brands and networks were challenged to find ways to work […]

The post Effortless Ways to Add Influencers into Your Affiliate Channel appeared first on ShareASale Blog.